Last month I jumped back on the couponing bandwagon, in an attempt to cut our grocery budget. My efforts were successful, as we only spent $300 on groceries for the month. Granted, I didn’t have to buy a lot of household and personal care items, which helped. But I discovered a new shopping tool: the eCoupon.

What are eCoupons?

eCoupons have been around a while, especially on the East Coast. They came to my area of of the West Coast last June, but I didn’t start using eCoupons to their fullest potential until last month.

Basically, eCoupons are electronic coupons that you download to your store club/savings card. If you buy an item and you have an eCoupon for that item on your card, the amount of the coupon will be deducted from your total when your card is swiped.

I like eCoupons, because they provide people who don’t have a lot of time an option for saving money. Take 5 minutes, download a bunch of eCoupons, and forget about them. If you happen to buy an item for which you have a coupon, you save money.

For those who have the time to put more effort into couponing, it’s great to match sales to eCoupons, the same way you would match sales to a paper coupon.

Using eCoupons at Safeway

I have always lamented the fact that coupon policies on the Pacific Northwest aren’t as great as they are in other areas of the country. I stopped couponing all together, when Albertson’s stopped taking competitor coupons. But now Safeway has a coupon policy that, when combined with eCoupons, provides the shopper with some pretty good deals!

Safeway has partnered with,, and P&G eSaver to offer eCoupons for the Safeway Club Card. In addition, offers coupons that you can choose to print or download to your Club Card (but you can’t do both). That’s a lot of places to get eCoupons!

Here’s the great part. Frequently, and will offer the same coupons for the same products. And if you have two coupons (1 from Cellfire and 1 from Shortcuts) for the same product, and you buy that product, both coupons will be deducted from your total!

But it gets even better. If you have a paper coupon, plus a Cellfire coupon, plus a Shortcuts coupon, you can use them all for the same product! And you can sweeten the deal by using a Safeway doubler coupon to double the paper coupon up to 50 cents! (You cannot double eCoupons). Since Safeway officially accepts internet printed coupons, you can search all over the internet for paper coupons to match with your eCoupons!

For instance, Frugal Living NW has this deal posted (good through today):

Lucky Charms on sale $2

  • Use Printable $1/1 coupon
  • Use $.55/1 Cellfire eCoupon
  • Use $.55/1 Shortcuts eCoupon
  • Use Safeway Doubler coupon (-$.50)
  • Final price: FREE! (links to coupon and eCoupons at Frugal Living NW)

I know the next question you’re going to ask me is if that’s even legal. Well, I don’t want to be on the wrong side of the law, so I looked it up. I’m not sure of the legalities of it all, but this is straight from Safeway’s FAQ about eCoupons:

Can I combine coupons?

Yes, you can theoretically combine coupons. This can happen if a manufacturer offers a coupon to multiple coupon providers. However, the price will never go below zero.

So I’m comfortable using multiple coupons on the same purchase.

The Downside to eCoupons

Despite all the upside to eCoupons, there is a downside. For one thing, it’s nearly impossible to monitor whether the coupons are correctly deducted, while you’re being rung up at the register. It is only after you are handed the receipt that you can check for an e-coupon redemption.

If the eCoupon doesn’t correctly come off, you need to contact the eCoupon provider or Safeway customer service. I haven’t tried either, yet, so I’m not sure how easy or difficult it is.

Are eCoupons the Wave of the Future?

I believe eCoupons will continue to grow in popularity. With newspapers struggling, manufacturers will undoubtedly find new ways to entice customers to try their products. And I’m not complaining! I’d much rather deal with a a single card, than a binder full of paper coupons!

Last month Fred Meyer, another store in my area, began taking eCoupons as well. When two stores in my part of the world start doing the same thing, I figure it has to be taking off! Fred Meyer’s eCoupon offerings are nowhere near as good as Safeway’s yet, but it’s a start.

If you don’t have a Safeway in your area, look up your local grocery store’s website. You might be surprised to find out they have a liberal eCoupon policy. You can find deals in your area by checking out The Grocery Gathering at Be Centsable.

And for those in the PNW, have fun! I don’t post deals here, but you can find all the best Safeway deals at Frugal Living NW. Rebecca and Angela do a fantastic job of keeping up with the deals in the PNW. They usually have new Safeway deals posted on Wednesdays, after the Safeway ad comes out.

Have you ever used eCoupons? What do you think?